The analysis or SWOT method is a very useful tool to visualize, in a global, simple and complete, some situation, as it allows the approach of various problems and the reality of it. It is a strategic planning tool, designed to perform an internal analysis (Strengths and Weaknesses) and external analysis (Opportunities and Threats) in the company. From this point of view the word SWOT is an acronym created from each initial letter of the terms mentioned above.
It consists of studying the strengths and weaknesses of some context as well as the resources it has and the capacities to use them in a more efficient and effective way, also, it allows analyzing with regard to the environment, the binding opportunities and threats.
If you have a clear vision of the strengths, opportunities, weaknesses and threats that a situation faces, it will facilitate the development of objectives and goals that serve both to encourage staff to participate actively and committed to the achievement of achievements intended in the institutional strategy.
- PHOTOGRAPHS: activity and internal attributes of an organization that contribute and support the achievement of objectives.
- OPPORTUNITIES: events, events or trends in the environment that could facilitate or benefit the development of this, so take advantage of timely and appropriate.
- WEAKNESSES: internal attributes that inhibit or hinder success
- THREATS: Events, events or trends in the environment that inhibit, limit or hinder operational development.
It is used to develop a business strategy that is solid in the future, and the SWOT analysis is a useful tool that we all must take into consideration.
It should be noted that, if a complex situation exists, the SWOT analysis can deal with it in a simple and effective way. Focusing on the factors that have the greatest impact on the organization or on our daily lives if this is the case, effective decisions and actions will be taken from there.
In addition, the SWOT helps to have an improved approach, being competitive before the niches of the markets to which the company is heading, having greater opportunities in the market that is managed creating strategies for effective competition.
How is a SWOT analysis performed?
The diversity of people and different perspectives is the most advisable to make a good analysis, all the departments of an organization should participate and even the clients to empty their good strategic results.
Usually, it is used in a SWOT analysis template with 4 tables, the main thing is to make it simple and practical to understand the results.
Procedure to develop the SWOT analysis
1. Define the objective
Have a perspective of how the new project could be in the market from the beginning to the end, and clearly identified the objective. The SWOT analysis begins to develop its role in helping the search for it in the strategic planning model.
2. Development of the SWOT
A: Information on strengths and weaknesses
o Create a list of current strengths
o A list of current weaknesses.
B: information on opportunities and threats
o Create current list of future opportunities
o Create current list of real threats in the future.
The lists must contain real information, and current with the points well specified and explained simply.
Then, the 4 elements must be evaluated by the team.
For:
o Evaluate the strategies or procedures to follow
o Prepare the work plan
3. Execute it
By identifying and evaluating the SWOT results, the necessary strategies will be developed in the short or long term.
To create a SWOT matrix, you must have an internal and external study of the organization; In this way you can continue in the market without setbacks and respond to the changing environment in an effective and proactive manner.
Also, with a good study and SWOT analysis, the company will be able to meet the goals that have been set, locate their weak points and can transform them quickly and efficiently into opportunities.
Examples of Strengths
o Pleasant workplace
or quality of the final product
or credits for employees
or the offices must be well equipped and with office supplies in excellent condition and quality.
o Motivated and happy human resources
o Quality technical and administrative processes
o High level services
Examples of Weaknesses
o Deficient salaries and non-punctual payments
o Equipment of damaged, deficient and outdated offices.
o Do not train staff
o Financial problems
o Low level of sale
o Lack of planning
Poor manager
o Do not give incentives or credits to staff
Examples of Opportunities
o Constant growth of the industry
o High demand for services or products
o Low fees
o Product need
Examples of Threats
o Strong competition
o Price increase
o Low or low employee hiring
o Consolidated competition in the market
o Low growth of the organization or company.
SWOT technique
In this regard, the SWOT technique is mainly oriented to the analysis and resolution of problems in order to identify and analyze the Strengths and Weaknesses of the organization, as well as the Opportunities (exploited and unused) and Threats revealed by the information. obtained from the external context.
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